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Apple

Apple Wellness

You bring the will. We have the ways.

We work with Apple on many different projects—from new product innovations and consumer-facing marketing to internal training and HR campaigns. Apple’s “You bring the will, we have the ways” campaign highlights our ability to produce countless ideas, within budget and on brand. These posters were used by Apple HR to promote quitting tobacco. I created a collection of over 35 posters that went viral and ultimately produced a dramatic company-wide decrease in tobacco use.

Client: Apple, Inc.

Services: Strategy, Marcom, Branding