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Centralizing Apple’s Data, by Design.

Apple (the biggest brand in the world) asked us to design and build its highly scalable and intuitive internal communication tool called ApplePedia. This internal-facing web app enables Apple’s entire staff to quickly navigate through positioning statements, release dates, features, and products sold by Apple computers (translated into over 56 different languages). ApplePedia is also an extremely effective tool for Apple’s leadership team because it enables them to quickly centralize information for any aspect of the business.

Client: Apple, Inc.

Services: Strategy, Marcom, Branding