Human rights are important. If one of us suffers, we all suffer. Working with Ayo and the BLM team has been both rewarding and challenging. When Ayo wanted to recreate herself as an agent of love and joy she came to Godigi. As marketers we learned to listen more closely than we have ever had to before. The nuance of messaging coupled with art was essential and authenticity was paramount. Ultimately, we helped her transcend her brand and integrate it with all her other personal brand assets.