To say this was a labor of love was an understatement. From Johnny Carson to Jimmy Fallon, we’ve been fans. We love the classics in general, and showcasing Jimmy and the Tonight Show as a classic/icon without any words at all on this billboard inspired us to rethink what iconography really means in the 21st century. At the end of the day, Jimmy and the NBC team loved the ads and rolled them out all over the country. Maybe you’ve seen them?
