NBC Universal reached out to Godigi for a simple poster concept for “The Biggest Loser”. Being the mindful group of people we are – we decided to build out a branding campaign rather than just a simple poster. We conceived many different ideas but decided to get to the heart of the matter. “The Biggest Loser” is about digging deep within oneself and making that “BIG” decision to change. That idea sparked this award-winning campaign and the creative ideation was underway. A Simple manifesto / daily affirmation about digging a little deeper and going that extra mile was all it took.
