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E-mail marketing

Pssst. Here’s a little secret, email marketing still works, and we believe that it’s the single most important thing that a company should be impeccable at. Why? Because it’s inexpensive, easy to navigate, quick to augment, and more importantly makes you a lot of money.

One of the most effective ways to engage your customers through email marketing is by telling compelling stories. Stories One of the most important ways to create authentic engagement with your audience with direct response email marketing (EDM) is by telling compelling and real-human stories. Stories are a powerful tool that can help you connect with your customers on an emotional level, building trust, stickyness, and loyalty. Sharing narratives that inspires with intimate understanding will help encourages your audience to take action. weaving a narrative that resonates with your target audience, you can create a sense of authenticity and relevance that encourages them to take action.

Warby Parker – an amazing eyewear company that uses storytelling to promote their products. In one of their email campaigns, they shared the story of a customer who lost her glasses while on a hike and how Warby Parker’s “Home Try-On” program helped her find the perfect pair. This story not only showcased the benefits of their product but also connected with their target audience on a personal level. The lesson? If you lose your glasses is sucks, but if you are a WP customer, they can help. Simple, authentic, and it works.

Charity Water – a well known nonprofit organization uses storytelling to inspire donations. Which in our experience has been the single largest KPI when doing annual appeal campaigns for similar NGOs. In Charity Water’s campaigns, they share stories of the people they’ve helped and the impact of their donations. Impact marketing helps to paint vivid pictures of the work they do. By leveraging authentic stories, CW raised over $70 million in donations impacting the lives of over 11 million people people around the world.

Dorky Fun Marcom Stats:

Warby Parker:
Their email marketing campaigns have an open rate of around 21%, which is higher than the industry average of 17.8% (source: Campaign Monitor).

Charity Water: Their email campaigns have an average open rate of 25%, which is higher than the nonprofit industry average of 18% (source: Nonprofit Marketing Guide).

These numbers demonstrate the effectiveness of storytelling in email marketing campaigns and how it can help businesses and nonprofits increase their revenue and impact.